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OK.
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And Samantha, you're all ready to go, OK.
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Let's see.
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Well then, why don't we call this meeting to order? It's one minute before 10:00, October 29th.
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Here in Globe at the Board of Supervisors meeting and.
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I'd like to call it to order and I've asked Mr. JJ Decola to lead us in the pledge.
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I pledge allegiance to the flag of the United States of America and to stand one nation under God, indivisible, with liberty and
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justice for all. Liberty and justice.
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Thank you.
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Thank you, J.
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Appreciate that JJ is a Korean War veteran. What's that?
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You're a Korean War veteran? Yes, Sir.
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And he's very proud of that. He's also very proud that he's 90 some years old.
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9090 even 90. OK, we're glad to have you this morning. So today we're having a work session and those present are a supervisor
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Christensen and Klein. Supervisor Humphrey has another obligation first thing this morning, but we do have a quorum.
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So item 2A will be the first item that we talk about information discussion regarding Ahila County rural drinking water program.
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And Michael, would you like to introduce us on that?
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Thank you, Chairman. Supervisor Klein. What I'd like to do is turn this presentation over to Mr. Cowen Goddard, who's with Source
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Global. And this presentation will will at least give some information to the Board as well as some of the residents as far as
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some opportunities out there for the rural counties in Arizona.
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To obtain, you know, clean drinking water during times of emergencies and talk about the partnerships.
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That the residents have in order to possibly qualify for grants to get these water systems onto their property. So I'd like to
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introduce Mr. Colin Goddard.
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Good morning, Colin.
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Thank you, Supervisor Christensen, Supervisor Klein for an opportunity to speak. Michael, thank you again and those staff and the
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public for giving me a few minutes of your time. I have a short presentation that helps share some visuals. If that's able to be
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shown wonderful. That can be helped explain kind of what we do when the conversations and partnerships we try to have. But to
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introduce myself, my name is Colin Goddard. I'm a vice president of project and business development for Source Global. We are a
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Scottsdale based.
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Water technology company that was founded out of research done at Arizona State University in the early 2010. I cover our work
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here in Arizona and New Mexico and we have kind of teams working throughout the US, SW as well as countries all around the world.
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We are a public benefit corporation.
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So a for profit company, but you know, we're in our mission and bylaws to do public good and we have 1 mission at this at this
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organization to help make clean drinking water and unlimited and renewable resource. Good thing I have this presentation somewhat
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memorized. All right, there we go. Wonderful, there we go. Now I understand this is not working today, but that's new and we're,
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we're going to have it working soon, I think. OK.
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Wonderful. Great. So this is a little bit overview of who we are.
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And we exist because drinking water access in Arizona and much of the US SW is getting harder, right? There are long term droughts
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in the eridification of this region. There are naturally occurring and man made things that get into our supply that make it hard
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to drink, right? And particularly for rural communities, small communities with low density, right, the economics and the
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technical skills for centralized water infrastructure can be really hard.
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Energy generation and make drinking water wherever it's needed. And the way that they do that is with a core strategy called solar
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atmosphere water harvesting. So it's tapping into the abundant amount of solar energy available in Arizona with how much sunlight
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the state gets, and accessing the drinking water that's actually stored in water molecules in the air and creating that and
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turning that water vapor into liquid drinking water using nothing but renewable resources.
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And the way that our company does this is with a hydro panel, which is what we make and manufacture here in Arizona and deploy
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around the world. So it kind of looks like a solar panel, but instead of making electricity.
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From the sun like a solar panel does, it makes water from the air using the solar energy, it creates water, it stores the water
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inside, it keeps the water clean, and then it dispenses it to drink in a fully off grid system to make, store and dispense clean
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drinking water.
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Like I said, these are off grid systems, so they don't need power connections, they don't need water connections. You can quite
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literally put these on the ground, point them towards the sun, and make your own drinking water supply straight out of the air.
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We have operational sites all around the world today. We use this technology to provide drinking water to small scale and
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everything from an individual home to kind of a medium sized system at a school or a Community Center or a large scale system. We
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can fit about about 900 of these in an acre of space and make about an acre foot of water per year in that acre space. And we do
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everything kind of in in between.
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Here's a map of our of our operational sites in the US SW as of today, you have nearly 2500, I'm sorry over 2500 homes that have
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source hydro panels equipped at their residence to provide them a drinking water supply. And when we do a residential installation
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on a home, it's there to provide a high quality drinking water right for cooking, for drinking purposes. It's not there to do
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toilets and showers in the whole whole supply, but be that supplemental part that you need to have drinking and cooking water
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that.
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Conveniently inside the home for for easy access. So some case studies to cover briefly. First is our project in Central Valley,
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CA you know a heavily agricultural community that here's one example of a small community of Allensworth very small community
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that's really struggled to get the economies of scale for centralized treatment plant to deal with their local arsenic problems
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within their water supply. And so families have relied on bottled water for decades.
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And so through a philanthropic grant, we were able to obtain the state we've equipped now nearly 2/3 of those homes with their own
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individual hydropanel drinking water systems.
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To eliminate the needs of those families to have to go by a lot of water and increase the clean availability of clean drinking
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water conveniently inside their home. To make people have easier access to drink, drink something.
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Healthy and safe.
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So it's a good example of kind of when there when there is water, but you know, it's not great quality and people rely on bottled
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water, a way to eliminate that need for bottled water and harvest it right where you need it.
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Over 500 homes in rural parts of their nation with their own individual residential drinking water systems, so those families had
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a clean drinking water supply available in their house.
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It was really a great partnership and just this year they used part of their CARES Act appropriation to to fund that project. And
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just this year we signed our phase two agreement with Navajo Nations Department of Water Resources and we'll be equipping another
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about 600 homes over the course of next year with the same kind of residential systems at those individual rural households.
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So great, a great partnership and we're hopeful that we by the end of next year and we have about 1000 systems on that one nation
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alone, which you know, I think should be somewhere close to 50% of that whole population up there that doesn't have a supply. So I
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think making a great, great positive impact that there. We did a survey of the families who participated in our Phase 1. You know,
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the vast majority of families did rely on bottled water for their drinking and their cooking and their coffee and all that, all
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that basic stuff.
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And some families had truck water services, those big 5 gallon jugs where they had a cistern system that come got filled, but they
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didn't really drink it that much.
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Some people have kind of makes their own makeshift well, but we were really trying to talk, you know, target the population that
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wasn't connected to a water system, you know, that had ability to upgrade infrastructure and provide services. Really trying to
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find those folks off grid, so to speak.
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And oh, so that will people really like the taste, right? We make a really high quality water for human consumption purposes,
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right? It really encourages people to drink water. It's you know, and so people really like it as opposed to the taste of, you
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know, bottled water.
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And, you know, some great testimonials from people, I think who really benefited from a capability like this.
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Members, you know, elderly families that have trouble hauling water or carrying cases back and forth, people with physical
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limitations that have, you know, hard time to go and get going to fetch water all the time really appreciated having a nice easy
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community supply available inside inside their home.
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And so we are working with Arizona counties and kind of going to every single county and trying to understand dynamics within
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those communities. Understand, are there other kind of rural areas where there's a challenging water supply in those communities
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that don't have something clean, safe to drink? And how can we partner together to ensure those rural residents always have clean,
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safe drinking water in their home for every single day and also during emergencies?
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That helps save, you know, improve their quality of life, helps people save money because they don't have to buy plastic bottled
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water, and helps reduce plastic waste.
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And so there are various grant programs, some through the WITHA organization, the Water Infrastructure Finance Authority,
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available for county governments now to apply for up to a $2,000,000 grant or $3,000,000 loan or a combination of the two to
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develop drinking water supplies for rural communities. You know, we realize that many counties, you know, aren't involved in the
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water business and, and really don't want to be and understand that. And, you know, we also understand that the kind of tools
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available to county officials and staff.
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For the most part require them to get involved.
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To those rural households that are hard to reach with those traditional water lines.
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And so, you know, we've been trying to do some analysis based on the data that's publicly available about Gila County specifically
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to have a little bit more informed conversation today. You know, so we've created a map here that shows the county and the the big
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light blue areas and are places considered not economically disadvantaged. The the kind of tan orange areas are considered
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economically disadvantaged. The dark blue areas are areas where public water systems have their service.
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Going on in those communities, maybe the staff here at the county or the supervisor heard about to understand, you know, they
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could be good, good beneficiaries for a potential program in the future if the county chooses to do so to help improve access to
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drinking water for in those part of the county. So that was hopefully a short but succinct, thorough overview of our work in
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technology. And again, we are we are seeking a partnership opportunity with the county to apply for grant.
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And to help some of the underserved members of the community improve their access to clean drinking water here in Gila County. So
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thank you all very much for an opportunity. I know I said a lot, but happy to answer questions there. Thank you. Mr. Goddard.
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Supervisor Klein. Yeah, Colin, thank you. That's.
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So.
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Kathy's in the back. Usually she refreshes my memory, but here two or three years ago we we didn't do it. I believe his resolution
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along with White Mountain Apaches put one of these systems in Crestle Creek. Or is it your systems? Okay. And that was a big help
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to those folks right there.
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Yes, Sir. And are you still active in that area and and putting more in there? Yes, Sir. You can see those show you back here.
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You'll see them on our map.
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Water projects to provide more water resources for their community. So there's not a specific project with them at this time, but
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we have started talking with the Hopi Nation through them as well as we did a project with the same calls, Apache Tribe. You see
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some of the other dogs around there about it was also with philanthropic funds, did about 100 homes or so with their own
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residential systems. I'll be meeting with them actually later today and I'll talk about how that's been going, been about two
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years or so since we started that project.
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Yeah, cool.
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And Michael, you've got all the information that we need for grants or anything like that.
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Yes, Sir. So on these days like we have today where it's just a little bit overcast, will they still produce those units still
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produce water? Yes, Sir. On days of overcast, they'll they will still produce water. They'll produce less water. But we model out
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kind of how much, you know, every single location you can, you can use weather information and say, what does it look like in this
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part of the country? And then therefore, you know, the systems need to be bigger or smaller depending on what kind of volume you
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want to support.
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Over home for a kind of average family of four, you put two hydro panels on each house and that you know the data for Arizona that
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we have is those 22 panel systems produces approximately.
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So when you when you mentioned earlier about the taste of the water, do you guys have a way of, of changing that? I mean, to me it
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seems like you would collect whatever water out of the atmosphere you're going to collect and that's it unless you put something
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in it.
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To improve it or change it or whatever. What is that? Yes, Sir, great question. So I'll give you a little bit more about how it
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works here I have an appendix slide that will go over that. So how it works is the sun power stands that pulls in the air around
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to inside the hydrogen and then that air gets.
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Put in here, you're putting it in India, you're putting it in Phoenix, doesn't matter at all. Tastes the same, same high level
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quality that is is our kind of blend, so to speak for really good tasting. And then how often do you have to go around and and
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maintain it or redo it?
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Do something that can just just access that tap and drink it and then you know, we either have a program to either cover that
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00:21:02
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maintenance cost for some period of time on those families or.
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They can pay us to keep you in that service for them. In some cases, we can mail them the supplies and they can do it if they want
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to have different options. So big question then is how much does one of these units cost? Yes, Sir. Great question. Sorry I didn't
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cover that.
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Let's see, oh, here's some of the other components, but I'll stick here. Each hydro panel is currently $2400. So when we put two
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on a house, you're about, you know, just under $5000 with hardware. And then you need to add in shipping installation cost to get
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everything set up and water flowing. You're about 7, seven and a half, $1000 per household all in. So that can be a lot for some
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families. But if you take that water in the 80 bucks a year, the maintenance over the 15 years of its operating life.
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You know, maintenance bill, service bill with us. OK, Colin, thank you. Good information. Yeah, it's really interesting. It is.
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00:22:29
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And this is made in Arizona? Yes, Sir. We have a manufacturing facility here. We do the IP here. We also have one in Southeast
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Asia. We do a lot of working in Australia. Now is your company then is this proprietary or is it so you have like the patent on
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00:22:47
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this? Yes, Sir. How long will you have that?
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00:22:53
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Well, actually we're going to ask that question. We have a slew of patents on the technology in various aspects of it. So no one
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00:22:59
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else is doing this technology, not the hydropanel, no, There are a few others in the air water systems. But if you look at those,
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00:23:05
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those all require power connection and they're more like your dehumidifier and your air conditioner that uses the coolant
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technology. And they don't really, they don't really work well in low humidity environments. The way we do it allows it to make
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water when it's 10% or five.
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Relative humidity outside, it makes less, but we can still make water in those really dry environments where those other
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00:23:29
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capabilities cannot. So that's why we're unique in that way. Yeah. And other than the fact that it wears out, there's really no
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00:23:36
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cost involved at producing the water, correct? I mean, the sun powers it, the water moves on its own, right? And and then you just
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have a, a maintenance thing once a year and you feel about 15 years before the the unit needs to be.
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More thoroughly serviced, there's the components will go longer than 15 years.
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Certainly the solar panel in the middle will for 15 years is what we say before more thorough servicing.
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00:24:01
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We know a lot of people that have well water. You know that that can be very hard.
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And so drinking that.
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Can be a struggle. So yeah, I drink. That's what I drink. I quit drinking at a tap a long time ago because it tastes so bad. And
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00:24:39
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so yeah.
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00:24:45
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You have more, I just going to say that these units help those folks increase. They'll create a lot because that water increase.
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So Creek is as black as this desk up here and is nasty. And so I know they got a lot of lot of good use out of that. So we're
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proud of that one, Sir. And that's what we're trying to find just there's a lot more communities like that that we are trying to
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00:25:03
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learn about so.
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00:25:09
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That's why we want a partnership with counties. Counties typically have the best understanding of kind of rural communities in
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00:25:15
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their district, you know, and just be able to form a partnership. Usually we work with community services or health or housing
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00:25:21
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departments, not really kind of public works or water to identify those communities and then find ways that we can find, you know,
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00:25:27
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funding resources and structure projects to enroll for eligible families and provide the equipment to that.
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00:25:33
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So, Michael, I guess in the, you know, going forward, you can stay in touch with Colin and 'cause I know District 2 has some
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00:25:40
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places it has water issues too, right here in the globe. Absolutely. And now, and I'll make sure that, you know, the Public Health
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00:25:47
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Director and Community Services Director, Josh Back reaches out to Cowen. And we do have an ACT department, a good handle on what
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00:25:54
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communities would probably benefit the most in this type of system. Colin, wonderful.
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00:26:00
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Thank you.
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00:26:08
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Thank you, Colin. Yeah, thanks. Now on the on the taste of magnesium and the and all that you add in is that.
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00:26:10
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And all that's done with solar power, all that's done with solar power, a small battery on board that's designed for for system
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00:26:48
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production doesn't it doesn't make energy for other uses. You can't plug your phone and charge your phone or turn on a light with
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00:26:53
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that. We get that question a lot. Everything that it makes is designed for water provision.
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00:26:58
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Yeah, I I didn't even know this technology existed. So it's encouraging to think that we might be able to help people in Gila
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00:27:05
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County.
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00:27:09
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And that's so great. I appreciate very much the presentation. Do you have anything else?
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00:27:15
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Great questions and again, appreciate opportunity just to talk to staff. We want to come talk to the board 1st and let you know
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00:27:21
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kind of what we do and answer your questions. You know, and then work with your, with your teams to really understand and, and
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00:27:26
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getting where, where are their challenges and you know, what are their resources available and how could we form partnerships.
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00:27:32
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Help make something happen for folks. OK. Colin, did you bring any business cards or you start having in my back? OK, I can
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00:27:38
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provide you to him at the end of meeting. Yeah, thanks. I appreciate that. Yeah. And if you need to take off, just go ahead and
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00:27:44
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bring them up. Whatever works. OK. All right. Well, thank you very much. Thanks for your questions. Thank you so much for your
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00:27:49
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time. Thank you. Why don't you go ahead and grab your cards now? That'd be great.
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00:27:55
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I think I need to get one of those.
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00:28:06
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So Michael, we're going to do item 2B next.
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00:28:12
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Information discussion regarding whether the Healer County Tommy Klein Martin Complex is a viable new location for the
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00:28:17
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construction and installation of the Rally Around the Flags project. Great, thank you, chairman and Supervisor Klein. So this is
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00:28:24
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truly going to be a joint presentation.
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00:28:30
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So.
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00:28:39
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We have representatives here from the Elks Club, Moose Lodge, Supervisor Christensen. So I'm going to go back to February of this
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00:28:40
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past year where the Board of Supervisors did approve an economic development grant for a project called Rally Around the Flags. So
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00:28:48
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the Rally Around the Flags project is a branch of Military per Flag.
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00:28:56
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And, and it was set up so it was a partnership between the Elks club.
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00:29:05
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The Patient Elks Club as well as the Board of Supervisors and each Board of Supervisor at that time with the Economic development
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00:29:10
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grant agreed to give $5000 to the project once the not-for-profit raised a certain amount of money. So the total price in the
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00:29:18
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economic development grant was, if I'm not mistaken $80,000. So the not-for-profit was going to collect 65,000. The Board of
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00:29:25
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Supervisors was going to kick in 15,000 for the $80,000.
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00:29:32
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So that was that was the original plan. That plan has sort of shifted the location of the construction of the rally around the
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00:29:40
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flagged project in the original economic development grant was going to be the tunnel Apache property. So that fell through. And
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00:29:49
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so the newest location that Supervisor Christensen and the group have been working on is.
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00:29:58
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Tommy Klein, Martin Complex.
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00:30:08
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Which is a county owned facility. So we're here today because that sort of changes the scope of the entire project where it was on
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00:30:10
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non healer county property and not a new location is going to be on that county property. So that's why I'm here in the work
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00:30:18
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session with Supervisor Christensen and everybody here to sort of present this project in a different way.
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00:30:26
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Than it was with the economic development grant project. The economic development grant is going to be terminated.
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00:30:35
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Umm, basically because it's no longer valid. So we're going to sort of back up a little bit, start from scratch, give a complete
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00:30:43
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overview of what the project is and the meaning behind it, and, and hear your feedback. So before I go to the next stage of this
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00:30:50
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presentation, are there any questions? Supervisor Klein?
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00:30:57
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I wanted to say, though, that Kathy Melvin and Supervisor Klein began this journey, and so we've been working together, sort of.
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00:31:05
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That is just it's not me. It's not my project, but it was brought to me as it was also brought to supervisor Klein. So the this
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00:31:18
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project is a is a good project. It's cool project and it started back quite a while back up there at your place, Jerry. And so it
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00:31:27
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and so it's it's where it is today. I do have questions. I do have some ideas.
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00:31:36
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Other than the the office building there.
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00:31:46
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But.
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00:31:48
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So I you know, and as far as economic grant stuff goes and what it started out to be, yeah, that's no problem. We can turn on,
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00:31:50
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just renew whatever we need to and keep going. So that's not an issue. But, and I don't know if if you want to hear my thoughts on
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00:31:58
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this or not, but right now or if you guys want to talk some more about it. Or how about I talk a little bit more about the
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00:32:05
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supervisor and then introduce Jerry Dicola and she has some words to say on this project.
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00:32:12
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Absolutely happy to answer any question after that. You bet, you know so. So yeah, the reason why we're starting from scratch on
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00:32:19
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this project is if put this project on the county property, then we'd have to involve facilities in this project because it's a
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00:32:26
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construction project. So it goes through our entire procurement process, which is different than the economic development grant,
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00:32:33
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which was just us giving.
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00:32:39
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A funding to the not-for-profit to assist them.
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00:32:47
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Project so that's one of the reasons why we're backing up and starting again. But as far as the meaning behind this as far as the
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00:32:51
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the work behind this, what I'd like to do is introduce Jerry Dicola and have her say a few words on this project and then she were
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00:32:56
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at after that.
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00:33:02
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So, Jerry.
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00:33:08
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Thank you. Thank you, Jerry. And your husband J Nicola is with you as well as Art and Karen share and you and Art are on the
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00:33:11
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Pleasant Valley Board of directors. And at one time you were the prestigious tribal chairwoman of the Tunnel Apache Tribe. That's
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00:33:20
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right. So thanks for being here today. Right now, I'm the the cultural.
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00:33:29
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Department person and I'm teaching the Apache language to the kids there.
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00:33:38
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Yeah. So I thought a big task to uphold, but thank you for the opportunity. I really appreciate the time.
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00:33:44
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I appreciate the time that you're allowing us to present our project to you today. We're very appreciative and we are here to
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00:33:54
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respectfully ask Healy County to consider our request to build the Rally around the Flag project at the Healer County facility, I
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00:34:02
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guess, which is named the Tommy Martin Complex property that's located at Hwy. 87 and Main St.
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00:34:10
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Our project started over two years ago and has garnered enormous support from the patient community and citizens of Healer County.
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00:34:19
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So far, we have collected $33,085 in donations from local businesses, community organizations, schools, veterans, and everyday
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00:34:27
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citizens.
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00:34:35
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Plus, there's an additional $10,000 that was pledged by the Tahoe Catchy Tribe for the project.
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00:34:43
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And we have an in kind contribution for concrete from George Randall of Payson Concrete. I have to admit that collecting the
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00:34:50
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donations was not easy.
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00:34:56
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Art and my husband JJ spent weekends, several weekends in front of Walmart in the hot sun and canvas dozens of groups and
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00:35:03
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presented to numerous organizations. But once the people heard about our projects and our vision for the flags.
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00:35:12
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They were very enthusiastically on board. 1 instance in fundraising that stands out right now is that the when Payson Elementary
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00:35:22
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School first graders heard about our project, they were very excited about it because many of them had veterans or family who were
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00:35:30
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veterans and and they wanted to.
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00:35:38
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Raise money towards the project. Unbeknownst to us, they went on their own.
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00:35:47
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And because they were so excited, they raised $1100 for the project all on their own. They called us to come to the school and
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00:35:52
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they proudly presented the check to to Art on behalf of rally on behalf of the school for Rally Around the Flag.
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00:36:02
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And it was very heartwarming. The students, the staff, school Superintendent Linda Gibson, Vice Mayor Barbara Underwood and School
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00:36:11
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Board member Susan Ward were there along with the school to give the presentation. There was a nice write up in the paper about
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00:36:20
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the event that was held and when we were there.
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00:36:28
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The the kids presented us with this booklet which has.
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00:36:36
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The kindness deliver a surprise to call them the Ninja Warriors. Here's a copy of the check that they presented and they also had.
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00:36:42
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Wrote cards to the veterans like they were saying thank you veterans.
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00:36:54
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And.
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00:36:59
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One was a particular.
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00:37:01
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One one of them wrote, I love where I live because I have freedom. I can go to the park, I can go to the pool. All of this is
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00:37:05
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because of you, the veterans. Thank you. And there are many others that are that have wrote. If you would like to take a look at
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00:37:11
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it, I'll be glad to leave it with you.
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00:37:17
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But anyway, continue on with what I have to say. So much support is behind the project because it will serve as an honor and
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00:37:25
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tribute to roughly the 7000 veterans living in Gila County.
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00:37:32
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It will also serve as an educational tool for our students and citizens for decades to come to know that Healer County honors what
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00:37:38
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our veterans have fought for, our freedom, our freedom to be free to express ourselves and our opinions, and freedom to live in a
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00:37:46
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great country. Payson is the flag capital of Arizona and this along with the Pleasant Valley Veterans Retreat that the county
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00:37:53
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worked so hard to establish in Young.
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00:38:01
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Will serve as an additional honor and tribute to our veterans. The Healer County property in Payson is a significant location and
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00:38:08
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will become visible, a visible landmark for many generations to come and for many to visit. It would also be an educational tool.
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00:38:18
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For our our youth to know about what the flag represents and how our veterans fought hard to give us again the freedom that we
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00:38:28
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have.
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00:38:34
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And today we come to you to respectfully request and ask that you kindly consider the project that I just presented to you. Thank
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00:38:40
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you for your time, supervisors, and to Mr. O'Driscoll for for giving us the time and the opportunity. God bless. Have a great day.
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00:38:51
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Thank you, Jerry. Very well stated.
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00:39:03
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OK, Michael, let's dig into the details.
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00:39:06
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Absolutely, Chairman. So the details are if the board.
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00:39:10
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I would like staff to consider this location a process. I'd like to go over the process of how this would work and that would be
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00:39:16
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there are some challenges to this location. It's close to the Beeline Highway and so we have a dot right aways, we have a dot set
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00:39:23
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back distances. We would have to and we have already looked into some of this, but we would have to since it is a construction
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00:39:30
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project, we would have to.
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00:39:37
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Get it designed and engineered.
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00:39:45
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Walking paths and there's lights so so we do have to clear a lot of this with a dot as far as how close to the Beeline Hwy. they
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00:39:47
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would allow us to have the lights and the flags next to the highway. So but once we get the design and engineer, then we go out
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00:39:55
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for we look at in kind help. I understand that there's some local contractors willing to put their resources towards this project.
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00:40:02
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So we'd have to we'd have to coordinate.
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00:40:10
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All of that with our community development department, our facilities department and all the contractors. So there are some
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00:40:17
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challenges, but that's sort of the process. It would probably be about an 8 to 10 month process.
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00:40:24
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If we get to go ahead, because we still need to get all the permits through a dot and everything else like that. So I hope, I hope
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00:40:32
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that explains the process and how this would work, Sir.
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00:40:38
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OK.
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00:40:45
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So I'm not sure we have walking paths as part of it, but we can certainly include that as part of it. And the lights, of course in
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00:40:47
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the A dot, all of that, right. So that's just some of the hurdles we got to get through.
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00:40:54
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I understand that the $15,000 that we committed.
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00:41:02
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For the project that we need to rewrite, we need to redo all that, but that 15,000 won't affect this fiscal year's.
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00:41:08
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Constituent funds it's.
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00:41:18
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As I talked to Marin, she said it would still be pulled from last year's. I will address our finance director, Sir. Yeah, OK. All
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00:41:21
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right.
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00:41:25
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Supervisor Klein.
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00:41:33
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So.
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00:41:36
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This is this is a project that I do wanna see through. I wanna see us be able to do this. This is a really good project and these
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00:41:38
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folks have put in a ton of time on it. It'd be good for Payson and everybody else that visits Payson. It goes through there and we
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00:41:44
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talked about this site there and if that was to be the site and so be it, but I wanted to throw out an option to look out for
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00:41:51
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another site.
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00:41:57
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You know, I'm not saying that it's the one or whatever, but another option.
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00:42:04
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We have 22 plus acres right along Hwy. 260.
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00:42:08
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That we're not doing anything with.
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00:42:14
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And that would give us all the room in the world to put whatever we wanted with the flags, right?
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00:42:17
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To turn it into memorial plus the flags or, or however we wanted to look at that gives a lot of room. The other thing that I want
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00:42:24
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to say too is I've checked this site out before driving through Payson. You know when this started up there at JJ and Jerry's
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00:42:30
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place is up on the hill. So when you come down through Payson, you're looking at it the whole way, which was really cool in my
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00:42:37
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mind. That's that was really cool.
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00:42:43
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But one of the problems I have with it here.
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00:42:50
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Is right there where our office is in the courthouse, Chamber of Commerce, the intersection at the jail, the post office is a busy
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00:42:54
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St. that's a busy part of 87 right there. And when I've I've, I've tried to do this in my mind going down through there is to be
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00:43:01
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able to look over and see those flags and still keep an eye on the traffic right there and the people that's turning out, turning
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00:43:08
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whatever. And it's not really easy to do.
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00:43:16
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It's not, you know, it sets back just a little ways towards just a little bit out of your vision without really craning your head
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00:43:23
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to look at it.
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00:43:27
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Something I've I just did myself to check.
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00:43:34
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So I wanted to throw out another another option if staff would look at it and just see if there's something doable there. I mean,
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00:43:38
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I know at the office it would be nice, but I also know we're really cramped for.
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00:43:44
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There's not a lot of space and everything as well. So if we're looking to want some space, want it to where a lot of people's
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00:43:51
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going to still see it. I mean, the majority of the traffic through Payson goes right out to 60 and comes right back in. And we
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00:43:58
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have the visual perspective there. When you go down to 60, you can see it for a long ways, right?
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00:44:05
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So I just wanted to throw that out.
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00:44:14
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It's not a deal breaker if we don't put it there. As far as I'm concerned. I want to see this project finished and and put
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00:44:17
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together because I think it's a really cool project. I just would throw it out there to look at, look at that acreage on 260.
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00:44:24
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If the group is agreeable to that, I could always have our facility department myself meet up with you at that property and just
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00:44:34
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just walk it and get your input on that. Yes, we'd like to see the option #2 where the location is perfect. It sounds, it sounds
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00:44:41
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like, you know, it would be very easy to do that.
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00:44:48
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Certainly we can do that.
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00:44:55
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I think from a project standpoint it would probably be pretty easy there. Infrastructure should all be right there close that we
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00:44:59
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would need.
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00:45:04
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Room, I mean, we could put whatever size to it. We, we want to, you know, really right there when we put up the flags, that's it.
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00:45:10
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There's no more room, you know, somewhere else you could put up the flags, have any kind of memorials in, in around the flags that
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00:45:17
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you wanted or space or, or whatever we want to do with it. It's just an idea I wanted to throw out there to everybody and I'd
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00:45:23
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really like to see your guys's input on it to see what you think about it.
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00:45:30
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Yeah.
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00:45:37
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That's really all I had.
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00:45:41
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Thank you, Sir. Yeah, we'll certainly take a look at that property and then I'll, I'll come back and present to the board.
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00:45:47
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OK, umm.
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00:45:54
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Yeah. And that's, that's not a bad thought. The the location that we were considering or that they were considering for the TCM
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00:45:55
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would be kind of in an unbuildable place on that property. That is correct. So.
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00:46:03
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We wouldn't be.
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00:46:14
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If we did the project at TCM, it wouldn't necessarily be in the way of future growth.
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00:46:15
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Most likely not Sir, because of this set back that a dot requires from the highway. What about expansion of the parking or
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00:46:25
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anything? Would that be affected?
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00:46:30
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No, Sir. OK.
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00:46:35
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Umm, the size of the flags.
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00:46:38
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I don't think I have that. But anyway, they're going to be proposed to be fairly large, right? They were 5 by 8 feet, I think, and
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00:46:45
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then the American flag would have been larger. I had AI had another drawing of that.
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00:46:54
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It and then it would be taller. And so I don't know. That's kind of my rendition. I wouldn't call myself an artist.
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00:47:05
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But that's a heck of a lot better than I could do.
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00:47:16
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That's just kind of a concept and so.
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00:47:19
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There is a tree over on the right side that probably will not be in the way.
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00:47:24
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And yeah, I think there's I'm not mistaken.
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00:47:30
|
|
Chairman, there's a couple trees, but one of them that we're only talking about the one.
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00:47:35
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Closest to the project that there's one right behind that bench that you see that's a scraggly old mass that probably we could
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00:47:41
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probably sacrifice that one. I didn't put it in the drawing because it is kind of struggling to survive at the moment. So I hate
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00:47:49
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to cut down trees, but that one there pretty small even.
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00:47:57
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By the way, have you seen what the elk are doing to the trees along the north edge there of the property? Yeah, they're doing that
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00:48:06
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to quite a few trees in the town of Pace and yeah.
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00:48:11
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Anyway, thank goodness their antlers are cleaned off though.
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00:48:17
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|
So given the fact that we might have then available for this project already funded would be 40, three, $58,000 or so that's
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00:48:22
|
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already kind of planned for it plus donations. So it's, it's, it shouldn't be a strain on the budget.
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00:48:34
|
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I would hope we don't really know what it's going to cost.
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00:48:47
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|
No, we don't, Sir. And so I know the original estimate was about 80,000, but that was on the tunnel Apache location. We're not
|
00:48:50
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|
mistaken. Some of that cost was to run electricity, some of the infrastructure up there, which would be less of a cost on Atomic
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00:48:57
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client Martin property and possibly the 260 property that we own as well. Well, they do have solar lights available that we may
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00:49:03
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not need to hook up electricity.
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00:49:10
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And so anyway, there's there's a lot of options there, but it's if the county does do this on whichever piece of property.
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00:49:18
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It's going to have to go through the regular procurement out to bid kind of stuff.
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00:49:25
|
|
Right. OK, so there is a specific supplier for the flags that they want to use.
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00:49:32
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And I'm, I'm pretty sure George Randall did of I'll provide the concrete is not going to be outbid. But anyway, we do get into
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00:49:40
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that situation with the polls, the installation, all of it. And we don't really know what that's going to cost. That's true, Sir.
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00:49:50
|
|
And this will be very similar to the project we worked on with the statute where we had some local contractors donate time donate.
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00:49:59
|
|
Sources. So this is going to be very similar on the resources that we're going to need to bring in from the outside that are not
|
00:50:08
|
|
donated. Those will have to go through the procurement process and we'll have to work with the local contractors on what they can
|
00:50:15
|
|
actually provide to the county for this project and that won't be part of the procurement process. So it's sort of there's two
|
00:50:22
|
|
different ways to go on this project depending on.
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00:50:28
|
|
Local contractors, what they're going to donate, but.
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00:50:36
|
|
Either case, it worked very well with the statue. So that's the same process we'll use with this flag project if it if it moves
|
00:50:38
|
|
forward. OK, thank you, Michael. Supervisor, I was just going to say one way or another, we need to move forward, you know, but
|
00:50:45
|
|
you know, we get all of our options on the table and take a look at it and listen to what your staff have to say and and then we
|
00:50:52
|
|
can make it happen. The one thing I was thinking too on I don't know about.
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00:50:59
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|
That the office building but something like on 260.
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00:51:06
|
|
Can it be done in stages of something to look at as well, you know?
|
00:51:09
|
|
First stage, maybe getting the flags up and whatnot and the lights on the flags. Second stage, doing something as far as asphalt
|
00:51:15
|
|
or concrete around them or walkways. I don't know, I'm just thinking the way of breaking it up to make it easier to afford and
|
00:51:20
|
|
whatever else so.
|
00:51:25
|
|
That's a great point, Sir. And and the good news is our facility director Joseph who's in the audience today, typically when we go
|
00:51:31
|
|
out for procurement process, we will, we will get the bids back and and Joseph and his team will break it out by line item. So
|
00:51:39
|
|
we're able to determine in certain cases if we don't have the funding for the complete project, but we have it for certain parts
|
00:51:46
|
|
of it, we'll be able to know exactly what each part costs and we could break it down by that.
|
00:51:54
|
|
Determine if we have the full cost at the time, then it's best to move forward and complete the project all in one fell swoop, so
|
00:52:01
|
|
to speak. But if we don't have the complete funding then then we could break it up in stages and see if that will work as well.
|
00:52:08
|
|
Good deal.
|
00:52:16
|
|
It's a good project. It's a great project. So yeah, I agree. I would love to see it happen, so.
|
00:52:17
|
|
The dynamics of the project or what they presented and so that's what we're trying to accommodate is what they would like to see
|
00:52:25
|
|
happen. And so my preference I think is the TCM property, but.
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00:52:32
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What he brought up a good point that we do, we can explore another option and see whether or not that's going to be better, more
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00:52:41
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accessible or is better for the growth or whether or not that complicates the sale of that property later or anything.
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00:52:48
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Like that. And so like Jerry was saying, educational purposes and all of that. I think this monument can grow over time with
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00:52:57
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plaques and different things that accommodate people. So we want to get the project done. We just don't know the details yet. And
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00:53:04
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no, JJ, you can't talk.
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00:53:11
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I want to say just one thing.
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00:53:20
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OK.
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00:53:23
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OK, JJ is going to say one thing we all know Bobby Davis, the American star.
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00:53:25
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He promised me that we would get national.
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00:53:30
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No.
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00:53:37
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Recognition patriotic town in the United States because of patient being the flag capital of Arizona along with this monument.
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00:53:41
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This was all done because I want this was a dream I put together. I helped them and you know all we're doing is promote patriotism
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00:53:50
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and but these kids in school they they made me cry. They were hugging me in earnings and all I want to say is this.
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00:54:00
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Wonderful thing for the country as we need it so bad right now. Patreon is the word we need to throw. I think we all agree on
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00:54:09
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that. Thank you. Thank you JJ. OK, supervisor anymore?
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00:54:16
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Do you have any direction there? I have plenty of direction. OK, good. All right, all right, good. So it's been a process to get
|
00:54:25
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to the point where it becomes like, OK, let's introduce this project now. Everybody out there in that. Now we're on a roll. OK,
|
00:54:30
|
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good. All right. Thank you, Michael.
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00:54:35
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And thank you supervisor for.
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00:54:43
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Get all the options out. Yes, get all the options out. We'll come to a good solution. I know.
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00:54:45
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OK, we're gonna move on to our last item, item 2C, which is information discussion regarding an update on Discover Healer County,
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00:54:51
|
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the county's tourism and marketing initiative. And we have Cameron and Chaz with us today. And we want to make sure that Chaz gets
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00:55:00
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credit. You know, he, he's kind of sitting in the back, but you know, he's an integral part.
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00:55:09
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Very integral part of this process, so.
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00:55:18
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Thank you, Chaz. Good morning. Thank you, Supervisor Christensen and Supervisor Klein. We're really excited to be here today.
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00:55:21
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We've got some some good stuff to share with you that this has been a banner year for Discovery County. And the way I kind of put
|
00:55:28
|
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this presentation together today is this is our fifth anniversary. We're going into our 6th year, if you can believe that. We've
|
00:55:35
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already hit five years of doing this project.
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00:55:41
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And So what I'm going to share with you today is more.
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00:55:49
|
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What has happened over the last five years rather than just this last year? Because I think, I think you'll be.
|
00:55:52
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Informed once you hear a lot of this information, so let me.
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00:56:01
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So.
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00:56:09
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I know that you were aware of the two one of the things that the board decided the Gila County.
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00:56:13
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We have.
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00:56:19
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Let me wait until she has the presentation up here.
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00:56:22
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Real.
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00:56:25
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Yeah, I have to go in and I have to download another thing here.
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00:56:59
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There we go. You'll probably know slide show.
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00:57:36
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All right. So one of the big initiatives that we received from the board discovered Healer County Board was because it was the end
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00:57:47
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of the fifth year, they asked us to go back to our stakeholder groups and hold 2 meetings.
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00:57:54
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I think both of you actually came to those meetings in early February. If you remember back, we had one in Payson and one in
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00:58:02
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Globe. And so go, go to the next.
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00:58:08
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Oops.
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00:58:15
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Let's see.
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00:58:18
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All right, so, um.
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00:58:23
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The focus was to return and report basically to the original stakeholder group that we had and re engage with those stakeholder
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00:58:26
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groups.
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00:58:31
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We found that there were actually a bunch of new stakeholders that had had come online basically over the last five years. And so
|
00:58:36
|
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we invited a lot of people.
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00:58:41
|
|
We did a new SWOT analysis. Basically that will be the the foundation for the new marketing plan that we're getting ready to write
|
00:58:48
|
|
for the next five years. I'm going to talk about that in a little bit. But the people that were represented there were state
|
00:58:53
|
|
parks, Forest Service, Arizona Game and Fish County leadership, municipal leadership, local tourism businesses, event promoters,
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00:58:59
|
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museums.
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00:59:04
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And other 501C3 organizations, there was a total of over 80 people that came to those.
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00:59:10
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Two meetings that we had in early February.
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00:59:17
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So then this is kind of leading up here?
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00:59:22
|
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We are getting ready because it is the end of the fifth year. We're going to do a brand new relaunch of Discover Healer County and
|
00:59:26
|
|
engage a lot more of the new stakeholders and people that are that are now have new businesses or whatnot. Those are going to
|
00:59:32
|
|
happen one in Globe, which is the Hollis at the Hollis Cinema 4 on November 12th and that will actually happen from 11:30 to 1:00
|
00:59:39
|
|
PM and then in Payson on November 14th from 11:30 to 1:00.
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00:59:46
|
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And both of you and obviously a supervisor, Humphrey, are invited to come to those as well as everybody that can hear my voice
|
00:59:54
|
|
here today is invited to those.
|
00:59:58
|
|
The purpose in those meetings is actually to return a report to the public.
|
01:00:03
|
|
To showcase and debut the new website that Charles is going to talk about here in just a minute.
|
01:00:09
|
|
He's going to give you a kind of a Birds Eye view of what the new site looks like.
|
01:00:15
|
|
Showcase our award-winning videos, which I'm going to talk about here in a minute and then build excitement and involvement for
|
01:00:20
|
|
the next 5 years. We we hope that the public will come out and and join us in those two relaunches So as you go around, please
|
01:00:26
|
|
invite people to comment and see what.
|
01:00:32
|
|
OK, so the next thing here is.
|
01:00:42
|
|
With any technology five years is a long time. And so we have been using the same website that we built five years ago and it's
|
01:00:46
|
|
it's just time now to update it and actually put it on a platform that allows us to grow. And so we are we built a brand new
|
01:00:54
|
|
website and it focuses more, we built it more from mobile delivery than desktop delivery, if that makes sense.
|
01:01:03
|
|
So much that over 80% of our traffic that comes to Discovery County is looking at it on their phone.
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01:01:12
|
|
So we need to make sure that it is good on a mobile device.
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01:01:19
|
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It needs to be light and have fast load times and that was something that kind of plugged us a little bit with the old one.
|
01:01:23
|
|
But don't get me wrong, the old site did very well. It won tons of awards and had really been a great vehicle for getting us to
|
01:01:31
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where we are today.
|
01:01:35
|
|
The new site actually has user friendly search features that allow people to find stuff quicker and faster than they have were
|
01:01:41
|
|
able to before.
|
01:01:45
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|
It also gives us top tier SEO tools that will allow us to localize our advertising and marketing initiatives better to showcase
|
01:01:49
|
|
all the things that discovered Hayley County does.
|
01:01:55
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|
The local eat and stay search is completely different and it's very much, if you've ever gone on Zillow and you've searched for a
|
01:02:02
|
|
property on Zillow, it's very similar to that kind of functionality, which is really nice. It has a map and Chaz is going to show
|
01:02:07
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|
you that here in the unit.
|
01:02:13
|
|
Our local job board, which has been very successful, was recently updated to match the new site as well. And then our history
|
01:02:19
|
|
videos and family stories section of the site is growing. We actually have a section of the site that has the Arizona Memory
|
01:02:27
|
|
Project. If you're familiar with that project, we were actually able to grab all of the recorded family histories for Hilo County
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01:02:34
|
|
and put them on the site, which is really, really.
|
01:02:42
|
|
So at this time, I'm gonna have Chaz come up.
|
01:02:51
|
|
I'll finish here in a minute, but he's going to show you.
|
01:02:55
|
|
The new site.
|
01:02:58
|
|
Hey, supervisor client Supervisor Christensen, thanks for for having us. So the biggest thing with this new website was we wanted
|
01:03:01
|
|
it to get to a point where it was so easy for people to find what they were looking for. You've probably heard the number 100
|
01:03:07
|
|
times about how there's 500 pages and all this contact and photos. And that's really cool. What we needed to get people where they
|
01:03:13
|
|
were going faster. It's so funny because some of the biggest.
|
01:03:20
|
|
Pages. Most visited pages on our websites are things like Roosevelt Lake, but then like the Black River.
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01:03:27
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|
And some of these things that many of us wouldn't even really know about, like right now, obviously the hunting pages are just off
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01:03:33
|
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the charts. But when you go onto this new site design, if you scroll up a little bit.
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01:03:39
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|
Some of our main buckets like live, you know, eat and stay, adventure, some of those things which you'd still see here on the
|
01:04:17
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mobile view.
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01:04:21
|
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But if we close that real quick, so when they first come to the website or to the homepage, what happened when on the old side is
|
01:04:26
|
|
we showcase some of our biggest attractions like Roosevelt Lake or Vespa Gawa or Canal Mountains. But now as I Scroll down this
|
01:04:33
|
|
page a little bit, you'll see how we allowed everybody almost on this first page to get to something they want to do from things
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01:04:39
|
|
to do, places to stay, Hila County history, which is a huge page on the website.
|
01:04:46
|
|
As well as some of these subsidiaries like work in Hilo County.
|
01:04:54
|
|
Community special events, the best way to showcase the area that we found, and it will kind of stop on this real quick.
|
01:04:57
|
|
Is some of these video assets that we've created over the years. So just click on the one, right? Yeah, that's fine.
|
01:05:05
|
|
So people can just get a real quick visual of some of the things that they can do in the county and you can close off of that real
|
01:05:12
|
|
quick. There's stuff from the bridge, obviously the Lake Mogee on Rim, the wine country that we have here in Hula County, and if
|
01:05:18
|
|
you keep scrolling.
|
01:05:23
|
|
We still are able to highlight these big attractions that people typically come to like the Tonal national bridge and some of
|
01:05:31
|
|
these other ones. But if you keep scrolling so you'll start to see here on the home page how they can really get to just about any
|
01:05:37
|
|
of these major attractions very quickly. We have full new imagery on if you'll pause just here we've we've taken time to take full
|
01:05:43
|
|
new photographs that discover Hewlett County homes to really showcase the area high quality photographs when we first started the
|
01:05:49
|
|
project.
|
01:05:55
|
|
Lot of it was through local photographers that bought into the general idea of Discovery County. Now Discover Healer County owns a
|
01:06:01
|
|
lot of these photographs that you see, which are a lot more high quality. They're clear, they're crisp, and it's a little bit more
|
01:06:07
|
|
visually appealing as you continue to Scroll down. This is one of the parts of the site that we're the most excited about.
|
01:06:13
|
|
And I wish you could see this on the larger screen, but what we've done is we've pretty much put anything, if you want to stay,
|
01:06:20
|
|
here's here's 8 places you can go. Stay in Majestic Mountain Inn, Cherry Creek Lodge, some of the big heavy hitters, Cold Ranch.
|
01:06:26
|
|
But then if you want things to do or if you want to find a community, if you hit on the communities tab, you have pacing and globe
|
01:06:33
|
|
and pine and young and all the different areas showcase really quickly on the site.
|
01:06:40
|
|
This whole new design is going to get people where they're going a little bit faster.
|
01:06:47
|
|
So if you scroll up, I'll just kind of show you there's more here to the home page. And like like Cameron likes to mention, there
|
01:06:51
|
|
is a lot of pages. So you have to go view this probably on your own time and take an afternoon. But if you go to things to do or
|
01:06:57
|
|
go to attractions actually and Scroll down and just click on Roosevelt Lake there that button.
|
01:07:03
|
|
So this is one of the subsidiary pages, so just new look and feel with all of the same information. And if you keep scrolling, we
|
01:07:10
|
|
really used a lot of more visually appealing stuff. A lot of this if you've been to the website before, a lot of it was text.
|
01:07:16
|
|
There was a lot of text. This is a little bit more visually appealing with a lot of the text. So that SEO structure, if you were
|
01:07:23
|
|
to search Roosevelt Lake, we are #1 on when you search it into Google.
|
01:07:29
|
|
That's never going to leave with this new website. We've already built that over the five or six years.
|
01:07:36
|
|
Now we're just putting a little bit more visually appealing assets to it. One of the very cool things that Cameron was talking
|
01:07:41
|
|
about, if you click on that on the hamburger icon in the right hand corner.
|
01:07:46
|
|
Is the eat and stay functionality of the website. So before it was really hard to find a place to eat or stay in the areas the way
|
01:07:53
|
|
that we had a program before. But if I Scroll down here and click on places to stay.
|
01:08:00
|
|
You'll see that we've created this search functionality like Cameron talked about. So it's right there in front of you. It's very
|
01:08:08
|
|
Zillow S if I went to the map and I zoomed in on, let's say zoom in on young there.
|
01:08:14
|
|
Yeah.
|
01:08:23
|
|
The map changes on that side. So very, very, like Cameron said, like Zillow or some of these other hoteliers. So when I zoom in on
|
01:08:26
|
|
young, it's gonna show me the young properties that I can go stay in. So just making more things on the website user friendly that
|
01:08:32
|
|
it becomes more of a resource to them that they want to come back over and over and over to use this as they're planning their
|
01:08:38
|
|
trip to Eli County, which is really important. Similar, very similar to way the way that we program the places to eat as well in
|
01:08:43
|
|
the area.
|
01:08:49
|
|
What's the last thing here?
|
01:08:58
|
|
So just a lot of a lot of different assets there that we've created to just make it so easy for people to go.
|
01:09:01
|
|
Want to come back here so?
|
01:09:06
|
|
And I would I would recommend going going home and checking it out. Let us know if the if you see certain things that.
|
01:09:09
|
|
We'd like to change, but we're going to, we're going to launch this site actually officially at those two meetings on the 12th and
|
01:09:17
|
|
14th. So I hope you'll come and see that.
|
01:09:22
|
|
So let's go. Remember I'm responsible for this.
|
01:09:29
|
|
Okay.
|
01:09:35
|
|
All right. So a couple of things I just want to point out numbers wise so that you guys can see the actual numbers behind why it's
|
01:09:42
|
|
been so successful.
|
01:09:47
|
|
But over 4,345,790 pages have been seen on Discover Healer County since it was live OK Visitors spend almost 7 minutes per
|
01:09:54
|
|
session. And that puts the Silverhill County in the top 86% of tourism websites in North America, which is actually really cool.
|
01:10:06
|
|
In 2023, eighty 1% of our traffic came from Google.
|
01:10:20
|
|
That's the Holy Grail now that you don't have to pay for that and obviously pay you guys pay us to do that. And the great thing
|
01:10:25
|
|
about it is we're delivering that. And so getting to the top, like Chaz said, that's not easy to do, but we've been able to do it
|
01:10:30
|
|
with this website very efficiently.
|
01:10:36
|
|
That is 91% higher than other sites like this Overhill accounting in in the in our industry.
|
01:10:42
|
|
Our site has 293 pages that rank in the top five spots on Google.
|
01:10:51
|
|
And that that's over or let's see the rink and the top five spots on the first page and over 73% of the keyword terms.
|
01:10:58
|
|
So that means when you do a search for something that we've programmed it for, we're going to come up usually in the top five
|
01:11:08
|
|
spots on that search on that page.
|
01:11:13
|
|
Give me a give me a quick couple. What's more.
|
01:11:18
|
|
Pioneers don't know we're number one Young Arizona. Any you know, Moby on brand globally? We're #1.
|
01:11:21
|
|
No, so we get we get asked this a lot, how many people come to this or how many people have been to discover the county? Over
|
01:11:29
|
|
600,000 people have visited in the last five years.
|
01:11:35
|
|
So that's that's pretty amazing. That's almost 120 per year. First year was about 50,000 last year was 250,000. So it is growing
|
01:11:42
|
|
every single year.
|
01:11:48
|
|
To the social media side, almost a little over 11 and a half million people have seen our stuff on social media. So it's just mind
|
01:11:55
|
|
boggling that we were reaching that kind of an audience. We have 21,000 followers on Facebook right now and our Instagram feed
|
01:12:04
|
|
continues to grow. We have it's up 84% in 2024 at 13,900 Bulwars.
|
01:12:13
|
|
Our YouTube channel is increasing as well. People have spent 56 hours watching our videos since January 2024, which is up 71%.
|
01:12:23
|
|
So those are just some stats. This is the big.
|
01:12:35
|
|
This is a big one and I was talking to both of you the other night. I don't think Tim and her supervisor Humphrey has seen this
|
01:12:39
|
|
yet, but this is really where the rubber meets the road for me. OK, does this have a pointer?
|
01:12:46
|
|
OK, And I can't really walk over there, but you see the the green bar there on the graph?
|
01:12:55
|
|
So when we started in 2019, when this program kicked off.
|
01:13:03
|
|
The Arizona Office of Tourism reported that Gila County had direct spending totaling two $296.5 million. OK.
|
01:13:10
|
|
So now I'm going to switch to this one.
|
01:13:22
|
|
So direct spending in 2023, which is what we have the latest data on from AOT.
|
01:13:27
|
|
Is that it's increased to 380.1 million.
|
01:13:34
|
|
Now, if you do the quick math, that's $83.6 million or a 29% increase.
|
01:13:39
|
|
OK.
|
01:13:46
|
|
Does this program equate for all of that? Probably not, to be very honest with you, but it definitely has a a purpose in getting a
|
01:13:48
|
|
lot, a lot of that money to come this way.
|
01:13:54
|
|
So if you look at the graph there, you'll see this will actually probably make it easier.
|
01:14:01
|
|
I go back, you see the green and then you see 2020, which we all know what happened in 2020, but every year since 2020 it's gone
|
01:14:09
|
|
up. There's been a record setting years as far as direct spending goes in Hilo County, so that's pretty impressive.
|
01:14:17
|
|
And I think it has a lot to do with what I'm going to talk to, obviously the website.
|
01:14:30
|
|
Did a huge thing. You've heard me talk a couple of times about our our video series Channel 3, Channel 5.
|
01:14:35
|
|
Well, these numbers are almost staggering, actually.
|
01:14:44
|
|
This last year we shot 3 tourist attractions and Roosevelt Lake, the Muggy on Rim and Gila County Wine country. Those were the
|
01:14:51
|
|
three videos that we used. We did a fast version which you guys saw earlier in the year. We also did a story version that we that
|
01:14:58
|
|
we put out there. So there were a total of 6 videos that went out.
|
01:15:06
|
|
On Channel 3 and five, they're streaming network from February, March and April. We targeted the NCAA Tournament, Barrett Jackson,
|
01:15:15
|
|
WMI Open, and the Arabian Horse Show. Okay.
|
01:15:22
|
|
45% of the people that saw that have come up watched it through the completion.
|
01:15:30
|
|
It equated to 17,000 website visits on that one campaign. OK.
|
01:15:36
|
|
In in fall. In the fall we actually did a test with 12 news on their premium network.
|
01:15:43
|
|
We used all the same 6 videos.
|
01:15:52
|
|
Umm. Because of that, our Roosevelt Lake page has become the number one page on the website people are visiting, which is pretty
|
01:15:56
|
|
cool.
|
01:15:59
|
|
Early indicators show that from that campaign, 97.8% of the audience that watch the videos watched it through the completion.
|
01:16:05
|
|
Almost 100% of the people that saw that that ad come up watched it.
|
01:16:15
|
|
That's totaled 19108 hours of our videos being watched during this one campaign. So kind of a cool little story here. You all know
|
01:16:20
|
|
Clipper perch, professional fisherman. So he called me the other day when as this campaign was rolling out.
|
01:16:30
|
|
He says hey I've gotten 3 phone calls from my buddies that are that are down in Scottsdale and they were watching the MLB Network
|
01:16:40
|
|
which is Major League Baseball network. And he said we saw you driving in your boat and fishing and they said why are you giving
|
01:16:46
|
|
out all the great secrets about our best fishing hole? So that was pretty cool. Proof positive that these videos are getting out
|
01:16:52
|
|
there.
|
01:16:59
|
|
And that people are seeing them.
|
01:17:06
|
|
Part of the 12 news package that we got was a interview that we were actually able to do on Arizona Midday.
|
01:17:09
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And I'm just going to show you this because you guys normally don't get to see this kind of stuff.
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How do I make that video?
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See if it'll play it all right.
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Explore the wild. Well, you'll definitely want to visit county right here and.
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It's not clear.
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OK, that's OK.
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That's all right. So you can see that if you go to our Facebook page, you can actually see the video that we did. Chaz and I both
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did an interview with one of their their folks. News anchors there talked all about Hayley County. It was about 5 minutes long and
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01:18:01
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just some really good details that got out. There was about 50,000 people that were watching that morning. So there's some there's
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some really.
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Optimizing and getting the water people involved.
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Oops, sorry.
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So this next slide here.
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As you go around and you talk about the very good things that you're doing for the county, and I truly do believe this, this group
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of supervisors done a fantastic job, and I'm not just saying that.
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But this is actually really cool when you look at this slide. And I just, I want to bring it up because this is our fifth
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anniversary and I want you to realize what we've accomplished in a short time.
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In 2019, when we launched the site, we received the website of the year from AED, which is the Arizona Association of Economic
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Development. We also received their Social Media Program Merit Award.
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In 2021, we received the Arizona Game of Fish Partner of the Year Award.
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We also received from the Azima Organization, the Arizona Innovation Marketing Association, the nonprofit government agency
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website of the year.
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Also in 2021, the Arizona Association of Economic Development, we received their Golden Prospector Award for best marketing
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website. That's the highest award that they they provide.
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AED also gave us their Social media program of the year that year.
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The Arizona Association of Counties gave us the Summit Award in Community and Economic Development and that was presented to
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Healer County for the Discover Healer County marketing program.
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We also received the Arizona Association of Counties Partnership of the Year award.
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I know you were there. I don't remember where you, I think Supervisor Humphrey, you might have been at that one. We were totally
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01:20:00
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surprised by that. They they awarded Discovery Lake County that award on their own.
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One of the biggest awards we received so far is the Arizona Office of Tourism Best Marketing Campaign Award, which is probably the
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most prestigious award you can get for a marketing program for what we do 2023.
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We received an achievement award from the National Association of Counties for best Marketing program.
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And that's actually sitting on the wall right over there, which is really, I was glad to see that up.
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The Arizona Innovation Marketing Association this year in 2024.
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And this really speaks these next two words really because of chance. So he talked about his skill set. This is because of what
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he's been able to do for Discovery County. But the awarded us the mastery for search engine optimization strategy of the year.
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And you two were there. You saw it. There was about 7 that paraded up there and got what was called the Excellence Award. We
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received the Mastery award, which is the highest level you can get. So pretty cool.
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Then the last Arizona Association of Economic Development recognized the Discover Healer County with its best or with the best
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multimedia video program that I just told you about. So it's not just the website anymore, It's a full program that is really
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showcasing in a lot of different ways.
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So almost done here.
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So these are the new things that we're working on for next year now that we have the new site and it's live.
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We are going to shoot 3 new destinations. They will be Paradigm, Mesa, Pine, Strawberry and now Mountains. Those are going to be
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our three focuses this this year.
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We're hoping to be able to talk Brady Elson, who's a silver medalist in the Olympics this last year, from Healer County into doing
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some kind of video this year that we can also use and also maybe a clip, of course, video that you can put out just to showcase
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some of our local celebrities.
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The last thing that I'll tell you is we're getting ready to look at the next five years and what what we can accomplish with that.
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And in order to do that, we need to go through and do a market readjustment and study and plan. So that's on the list for this
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next year. We want to take that user stakeholder data that we received in those meetings in February and really put those to work
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and they'll ask they create a way to start to monetize the traffic that we're seeing from the website. So.
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At the end here, I wanted to add in one thing that we, I think we left off the presentation. So in the last couple weeks we've had
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the opportunity from local business owners in Pine and Strawberry and in Roosevelt Lake area invite us up to their homes and
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businesses and ask what else they could do to get involved with Yuba County. It was so fun. We sat with about 15 to 20 business
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owners in the Pine Strawberry area for a couple hours to just brainstorm what else we could be doing inside the county and how.
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Use discover Hewlett county as the medium to promote it, which is so exciting and similar themes in Roosevelt Lake that they're
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the people in these communities are like man get on get on this train and so that's been really exciting for us the last couple
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years to just see how that's starting to come together and I I think I said this the other night I feel like we're just barely
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touching the top of the mountain top right now I mean there there's so many other things that we can do with this program that's.
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The meeting he's talking about, they, they wanted to be a part of this program and I think we're going to see that with more, more
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and more.
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Of the businesses, local businesses and groups throughout. So I hope all three of you can come to either the November 12th or the
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01:24:00
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November 14th kickoff meeting, relaunch meetings that we're going to have that.
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Is the end of my presentation today? Any questions?
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01:24:13
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Thank you very much. Cameron and Chaz welcome. Supervisor Hilford, do you have anything you'd like to? Thank you.
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01:24:17
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No, I apologize for being late. I was on a website for blight, for the heat of counter and it was people from statewide were
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trying to get our legislature involved in some of our blighted properties with some of their property laws. And so anyway, that's
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why I chose to be there. And so I apologize, but no, I.
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You know, I was with this before it was born with the industrial development authority of heal accounting. We we tried to start
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working at years ago. And so it's great that we as a Board of Supervisors have have been behind it and and what you've done has
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been fantastic and it it's done a lot of great things for Gila County and like I say during.
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The you know, when we had COVID, all the people from the cities were coming up here because of this.
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I live at Roosevelt and when you go to Schoolhouse Point, there's not a slip to park in. It's working, you know, discover Helen
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County. They found us and so appreciate it very much. And and you know, as going forward and you meet with the other businesses
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and things, you know, in the five year plan and going forward. You know, just my question. I don't expect you to answer today, but
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it's a conversation of of perhaps maybe we're reaching so many people, some advertisement to to be able to help.
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On some of the expenses of how well you're doing and where you want to go. And so that's that's all I have, Mr. Chair.
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01:25:48
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Thank you, Supervisor Klein.
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01:25:59
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Thank you. So you guys have done an awesome job it.
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01:26:02
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You've come a long way. It's really been cool. There's a couple things. One is I'm really glad to see that direct spending those
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numbers on that Cameron, because I don't know if you remember, but that was a big fight we had getting, getting started. You know,
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we wanted to put money into this. We as a board knew there'd be a return and a benefit to the county, but we had no way of proving
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that. It's just common sense.
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And so right now, today, you can really see that.
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01:26:33
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You know, the direct spending eventually percentage of that works back into the county, so.
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So that's been awesome.
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01:26:45
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What I was thinking, maybe this next year you put jazz on one of those rafts coming down Salt River with a video camera. I think
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that'd be a really cool deal.
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Can you can swim, can't you?
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If we can do that and then get our flags up and put all that in in the Discovery Helic County, oh, yeah. But you guys are doing an
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01:27:01
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awesome job. I really want to thank you and I'm glad I'm here to help support you guys. However, we need to thank you very much.
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01:27:09
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Yeah, the, the hash knife, the Arrow fair, the and the rodeo down here. There's so much rodeo pace and there's so much. Yeah, and
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01:27:17
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you are, you're just scratching the surface. And yet you guys are taken away award after award. It just cost. The benefit is just
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so enormous.
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01:27:30
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And I think you guys are.
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01:27:38
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Not 100% responsible, but the growth of that $83 million is.
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01:27:41
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Very attributable to the website and what you're providing. People just did not know what Healer County had and now they do. And
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01:27:49
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so we really appreciate both, both of you guys and everything that you do.
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01:27:57
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We have Mr. Archer. What? Please come up to the podium. You'd like to say something? Yeah. I I I just had to say this.
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01:28:07
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Cameron and the son have not really said what he has done for the veterans. And we represent almost 7000 vets in Gila County. And
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I want to tell you we'll be together on veteran's day, what he has done for the veterans and how they appreciate and they talk
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01:28:24
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about them. We'll be with a movie theater this year. It would I would be remiss and I wasn't going to say a word if I didn't tell
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you what he's doing for the veteran community.
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01:28:37
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Here in Hilah County. So thank you so much. Thank you. Appreciate that. Thank you, Art. OK. Anything else?
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01:28:45
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No. All right. Well, good. Thank you, Cameron and guys really appreciate it.
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01:28:53
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OK, so moving on to item number three, call to the public. Is there anyone here in Globe that wishes to speak to the board at this
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time? No. And Cassie, do you have anybody? No. And Lisa, you look like you're all alone. OK. All right then moving on to item 4,
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01:29:07
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which is our reports and I'll turn it over to Manager O'Driscoll.
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01:29:15
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Thank you, Chairman. I see County Manager Menlov in the audience. So yes, by he has an update, he's more than welcome to.
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01:29:25
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Come up and get it. But I do not have one. OK, Thank you, Mr. Minlove.
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01:29:34
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People say one thing that on.
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Thursday over my 8th 8th year anniversary with Gila County.
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And I want to say that.
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01:29:49
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It's been a privilege to work with you and for American boards of supervisors.
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01:29:53
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Across the board, the things that you have accomplished, the things that you have done, the forward thinking, the forward moving
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01:29:59
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of investing in the county has really changed the dynamic. I just want to thank you for all that you've done to further and
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01:30:05
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enhance and improve the quality of life for the citizens of Huda County. It's been quite a ride and I appreciate the opportunity.
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01:30:11
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Thank you.
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01:30:17
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Thank you. And you say that's the October 31st will be your anniversary?
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01:30:24
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OK, you should celebrate dress up.
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01:30:30
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I think I'll dress as a county administrator. There you go, Supervisor Humphrey. No, not a whole lot. I'll be on KIKO radio
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01:30:34
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tomorrow at, I think about 83840 and other than that, not a whole lot.
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01:30:42
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It's kind of get through to get ready for the holidays and those kind of things so.
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01:30:52
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The meeting life and things kind of slow down around the holidays so, but anyway, that's all I have. Thank you, Miss. Thank you,
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01:31:00
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Supervisor Klein.
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01:31:03
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Thank you, Chair.
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01:31:07
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On October 19th is a Saturday me and Kathy attended.
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01:31:10
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Gay Ladera and superior to the Arboretum. It was their 100 year anniversary and also we were presented an award for the copper
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01:31:15
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corridor blight blast Busters program. And the reason we're there is because we're the fiscal agent for that nonprofit group and
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01:31:23
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so they're doing an outstanding job getting a lot done they've got.
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01:31:31
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Got some really good projects lined up and a really good group of people working on that as well, so we were there for that.
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01:31:39
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And then on Thursday, October 24th, I was with you and we were down there in Tempe with Cameron to receive the Arizona Initiative
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01:31:48
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Marketing Awards, Tim Awards. So it was really good to be there and see that and good to be a part of it. Those guys are doing an
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01:31:56
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outstanding job. So I don't know if that's it. OK. Thank you. Yeah, that that award was was great.
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01:32:05
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They have like, I don't know how much business is right in that one spot and not enough parking for anybody.
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01:32:16
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So anyway, it was kind of funny.
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01:32:23
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But that was a great award, just another award.
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01:32:26
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One right after the other. So very.
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01:32:31
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Very pleasing to see that. So last Saturday I attended part of a mock rescue for the Tunnel Rim Search and rescue out at Second
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01:32:34
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Crossing. They do that regularly, invited me to come out.
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01:32:40
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And after that I went to the Aerofair on that same Saturday. It was a great thing at the Payson Airport. And on that same day I
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01:32:48
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went to the Iron Horse Rally, which is put on to get money together for the veterans and for scholarships. And on that same day I
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01:32:57
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also went to the Highline Bike Rally, which is in Christopher Creek. So I was invited to all those.
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01:33:06
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The Highline Bike Rally raises money to try and improve the Highline.
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01:33:15
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And so, and that's a great thing, I believe northern HeLa County is going to become really a, a mountain biking Mecca with all the
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01:33:19
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trails and everything that everyone is doing. So just brings more economy and that's all great, I think. So Kmogi was on Kmogi
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01:33:29
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last Monday, I guess it was, and that went well. And so that's just a few things I've been doing.
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01:33:38
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There's plenty of other stuff on it that I won't mention to everything.
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01:33:48
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So that's all I really have. Is there anything else from anybody?
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01:33:53
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OK. So we got away good. 11:30 So I will adjourn the meeting. Thank you.
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01:33:58
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